Ximending（西门町）in Taiwan is the “Disney” which I have spotted.
“Disneyization is portrayed as a globalizing force. In other words, the principles with which it is associated are gradually spreading throughout the globe.”(Bryman, 2004). Hence, from what I have understood by this statement is that everything around the world have gradually becoming the same.
Ximending in Taiwan is a very famous shopping districts among the Taiwanese and as well as the people from many parts of the world where it famed for the diversity of entertainment and activities which can effective attracts young people and adults to visit. Not only in Taiwan, where we can locate such shopping districts, other countries such as Singapore, Japan, Korea and Hong Kong can also be found with famous shopping districts.
Nowadays, shopping has been one of the leisure activities for the women, hence, in order to cope with the demands of these women, a lot of countries have been building up more and more shopping centers in their countries and thus attracting tourists with their shopping districts.
Also, “theming” is one of the dimensions of Disneyization. Not only Ximending has became a famous shopping districts, just like in any other countries, their theme are becoming the same as well whereby they tend to promote their shopping districts to those young people and adults due to by knowing the spending power of these people have been increasing worldwide.
Another dimension of Disneyization is performative labour whereby it is there is a “growing tendency for frontline service work to be viewed as a performance, especially one in which the deliberate display of a certain mood is seen as part of the labour involved in service work” (Bryman, 2004). Of course, in shopping districts, there will be service staff servicing the customers in the retail shops.
In recent years, people from around the world has been comparing about the service standards of different countries. Ximending, as a famous shopping district will not be excluded in this evaluation.
“Disneyization is portrayed as a globalizing force. In other words, the principles with which it is associated are gradually spreading throughout the globe.”(Bryman, 2004). Hence, from what I have understood by this statement is that everything around the world have gradually becoming the same.
Ximending in Taiwan is a very famous shopping districts among the Taiwanese and as well as the people from many parts of the world where it famed for the diversity of entertainment and activities which can effective attracts young people and adults to visit. Not only in Taiwan, where we can locate such shopping districts, other countries such as Singapore, Japan, Korea and Hong Kong can also be found with famous shopping districts.
Nowadays, shopping has been one of the leisure activities for the women, hence, in order to cope with the demands of these women, a lot of countries have been building up more and more shopping centers in their countries and thus attracting tourists with their shopping districts.
Also, “theming” is one of the dimensions of Disneyization. Not only Ximending has became a famous shopping districts, just like in any other countries, their theme are becoming the same as well whereby they tend to promote their shopping districts to those young people and adults due to by knowing the spending power of these people have been increasing worldwide.
Another dimension of Disneyization is performative labour whereby it is there is a “growing tendency for frontline service work to be viewed as a performance, especially one in which the deliberate display of a certain mood is seen as part of the labour involved in service work” (Bryman, 2004). Of course, in shopping districts, there will be service staff servicing the customers in the retail shops.
In recent years, people from around the world has been comparing about the service standards of different countries. Ximending, as a famous shopping district will not be excluded in this evaluation.
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